Data-driven advertising

Address your heterogeneous target group in a personalized way with a single creative template. Video, image and text content is automatically adapted and displayed depending on the target group and data interfaces — cost-efficient, scalable and without compromising on branding.

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Isometrische Darstellung eines Smartphones mit datengesteuerter Werbung

DATA-DRIVEN ADVERTISING

Drive-to-Store ads

Symbiosis of online marketing and stationary sales

Thanks to the map component and a wide range of service and product promotion options, both your offer and the point of sale are advertised in an eye-catching way. Every industry can make exciting advertising!

Activate POS

Dynamic DOOH Ads

Data-driven advertising meets one-to-many communication

Data-driven advertising meets one-to-many communication. Your advertising messages can, for example, be controlled depending on the pillar and store location in order to activate the POS in the best possible way. The integration of secondary data, such as the weather, is also possible.

Generate ranges

Interactive Ads

Playful addressing of the product promise

Your product or service data is linked to the creative to give customers the opportunity to find the right individual offer with just one click.

Obtain an individual set-up

FLYER ADS

Promotion of weekly changing offers

Classic flyers are transferred to digital video, social, DOOH or display formats to enable automated promotion of your time-limited offers.

Push offers

Weather Ads

Addressing acute user needs

Your advertising material is displayed in real-time based on weather API data, e.g. the current pollen count, UV radiation or precipitation.

Use weather data

Employer Branding & Recruiting Ads

Agile advertising for open vacancies

With just a few clicks, vacancies that have already been filled can be removed and excluded from the automated advertising process. The same principle applies to adding new vacancies.

Fill vacancies

Personalized approach to the target group

PROOF OF CONCEPT

Consorsbank

Aufkleber mit Masterclassing-Auszeichnungen.

Challenge

Marketing of trading products to heterogeneous target group personas using data-driven targeting.

Solution

87 distinct combinations of advertising materials, automatically generated and tailored to each user, are delivered to potential customers in the ideal format mix for maximum visibility.

Results

Our results have shown a significant increase in user interaction and optimized cost per interested user (-70% eCPC and 3x higher CTR compared to previous campaigns with similar but non-data-driven ads; average viewability: 78%).

Why adlicious?

Individual solutions

Each set-up is unique and adapted to your individual needs.

Cost efficiency & scalability

Automated control leads to high-cost efficiency and scalability.

Comprehensive data integration

Many possible uses of store locations or in-store data via secondary data such as weather.

Everything from a single source

Our range of services extends from tech set-up to creative creation and media management.

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